( Journal )
Notes on craft.
Occasional writing on brand, type, process and running a studio of one.
( Latest )
Case notes
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8 min read
Designing a type system for a radio station
How we built a typographic identity for Low Tide Radio that changes with every show — without losing itself.
Process
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5 min read
What a good brief actually contains
A short guide to writing a design brief that saves weeks — for founders, marketers and anyone commissioning creative work.
Tools
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7 min read
Framer for designers who want control
Why I build most client sites in Framer, and the small habits that keep them fast, flexible and easy to hand over.
Craft
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6 min read
Colour as a system, not a palette
A palette is a set of swatches. A colour system is a set of decisions. Here’s the difference, and why it matters on screen.
Studio
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4 min read
Notes from a year of working alone
What changed after leaving agency life — the good, the lonely and the surprisingly practical.