Oriel Optics
E-commerce and a design system for small-batch eyewear.
Client
Oriel Optics
Year
2024
Disciplines
Web design, Design system, Build
Location
Copenhagen, Denmark
Website
( Overview )
A direct-to-consumer eyewear brand making frames in small batches. We redesigned the e-commerce experience around virtual try-on and built a component library the in-house team now uses for every campaign.
Outcome
Conversion up 24% after the virtual try-on redesign.
“
Our conversion rate went up and our team finally has a system they love using.
Priya Nair
Head of Product, Oriel Optics