Oruna Coffee Co.
Hand-drawn origin maps, from the bag to the website.
Client
Oruna Coffee Co.
Year
2024
Disciplines
Packaging, Identity, Web design
Location
Bristol, UK
Website
( Overview )
A specialty roaster sourcing single-origin beans from twelve countries. Each bag carries a hand-drawn map of its origin, and the website turns those maps into a way to explore, compare and subscribe.
Outcome
Subscriptions became 60% of online revenue.
“
People now pick up our bags just to look at them. That never used to happen.
Daniel Okafor
Co-founder, Oruna Coffee Co.