Solenne Hotels
One family, four hotels — a flexible identity for boutique stays.
Client
Solenne Hotels
Year
2025
Disciplines
Brand strategy, Identity, Web design
Location
Porto, Portugal
Website
( Overview )
A family of four boutique hotels in Porto and the Douro Valley. The new system gives each property its own colour and voice while a shared serif wordmark ties the group together — carried through signage, stationery and a booking-first website.
Outcome
Direct bookings up 38% across all four properties.
“
Sharp thinking, beautiful craft and zero drama. Every property now feels part of one family.
Tom Aldridge
CMO, Solenne Hotels